Create Brand Voice profile (from website URL or description)
Build and save Brand Board in the platform
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PHASE 2
Business Profile & Settings
Enter business name, address, city, state, ZIP, and country
Add business phone number and website URL
Set correct timezone and locale/currency
Configure business hours (open/close times per day)
Upload profile photo / business cover image
Add business description / bio
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PHASE 3
Phone & A2P Registration
Search and purchase a local or toll-free phone number
Check A2P eligibility (Standard Brand vs. Sole Prop)
Submit A2P Brand Registration via Trust Center
Submit A2P Campaign Registration with approved use case
Collect client opt-in confirmation (form or chat widget)
Verify TCR approval status and note Campaign ID
⚠️ Important: A2P registration can take 1-3 weeks. Submit on Day 1 of onboarding. A verified sending domain, published terms & conditions, and a privacy policy are required for A2P approval.